PMA (the Photo Marketing Association) is one of the largest photography trade shows in the world, exceeded only by Photokina, held in Europe. In late January, I headed out to Las Vegas for a whirlwind tour of this tradeshow to look for new products for the NatureScapes store. Squeezing hundreds of vendor booths and a few hundred thousand square feet of trade show space into 36 hours created a frantic sense of urgency, but Super Bowl weekend loomed, and with it Las Vegas' busiest weekend of the year. I had to get in, work the show, and get out before hotel rates escalated to insane levels.




Equipment Reviews



